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Balanced Scorecard
Good morning!
As we approach the holiday season, I’m in full swing working to wrap up the quarter. It’s a busy time, but also an exciting opportunity to reflect on progress and prepare for the new year. Let’s finish the year strong together!
— Lucas Robinson, Founder & CEO at BudgetMailboxes.com
🎯 This Week’s Strategy:
Balanced Scorecard: Aligning Strategy with Results
🤝 Boardroom Brief:
New Haven Renters Demand Action on Unhealthy Living Conditions
Strategy
🎯 Balanced Scorecard: Aligning Strategy with Results
The Balanced Scorecard is a strategic tool that helps organizations translate their vision and strategy into a set of measurable objectives. Unlike traditional performance measurement systems that focus solely on financial metrics, the Balanced Scorecard integrates multiple perspectives to provide a comprehensive view of organizational performance. These perspectives typically include Financial, Customer, Internal Processes, and Learning & Growth. By aligning goals and tracking progress across these areas, businesses can ensure their strategies are balanced and sustainable.
For property managers and developers, the Balanced Scorecard offers a way to align operational activities with long-term objectives, ensuring every team member understands their role in achieving the organization’s vision.
Implementing the Balanced Scorecard in Your Operations
Define Your Strategic Objectives
Start by identifying the key goals you want to achieve in the four perspectives:Financial: Examples might include increasing revenue per property or reducing operating costs.
Customer: Focus on improving tenant satisfaction or reducing vacancy rates.
Internal Processes: Optimize maintenance schedules or streamline leasing processes.
Learning & Growth: Invest in staff training or adopt new property management technologies.
Ensure these objectives are aligned with your overarching business strategy.
Develop Key Performance Indicators (KPIs)
For each objective, define measurable KPIs that allow you to track progress. For instance:Financial: Net operating income (NOI) or cost per unit managed.
Customer: Tenant retention rate or average response time to maintenance requests.
Internal Processes: Average time to lease a unit or maintenance completion rate.
Learning & Growth: Employee training hours or adoption rates for new technologies.
Align Objectives Across Teams
Communicate your objectives and KPIs across all levels of your organization. This ensures everyone—from leasing agents to maintenance teams—understands how their work contributes to broader goals. For example, maintenance staff improving response times directly impacts tenant satisfaction and retention.Create an Action Plan
Develop initiatives to achieve your objectives. For example, if improving tenant retention is a key goal, consider implementing a loyalty program, regular satisfaction surveys, or enhanced tenant communication.Monitor and Review Performance
Regularly track your KPIs to evaluate progress and identify areas needing adjustment. Use dashboards or software tools to visualize performance trends and keep your team informed.Adjust and Refine
The Balanced Scorecard is not a static tool. Periodically review your objectives, KPIs, and strategies to ensure they remain relevant in a changing business environment.
Implementation Tips
Start Small: Begin with a pilot project or a specific property to test the Balanced Scorecard approach before scaling it across your portfolio.
Engage Your Team: Involve employees at all levels to gather insights and build buy-in for the strategy.
Leverage Technology: Utilize property management platforms to track metrics and generate reports for informed decision-making.
Link to Incentives: Consider tying team or individual performance reviews to Balanced Scorecard metrics to reinforce accountability.
By adopting the Balanced Scorecard, property managers and developers can move beyond reactive management, align their operations with long-term goals, and achieve a truly balanced approach to performance and growth.
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Boardroom Brief
New Haven Renters Demand Action on Unhealthy Living Conditions
Residents of two apartment buildings in New Haven have taken to the streets to protest what they describe as unlivable conditions in their homes. Complaints from tenants, represented by the Connecticut Tenants Union, include pest infestations, mold, broken windows, and lack of heating. Despite the property management company, Hammock Home Management, claiming no association with the former management firm, Ocean Property Management, tenants argue that little has changed since the rebranding. The renters are calling for immediate action to address these issues, stabilize rents, and negotiate a fair lease contract. Until their demands are met, tenants vow to continue their protests.